Flat Out Bear Voted ‘Toy of The Year’

Flat out Bears are one of our preferred toys at Infancy – and loved by many children around the globe. It seems however the secret is out !

Flat out Bear has just been nominated as Toy of the Year, and what better way to celebrate than by displaying them in our windows this week.
We wish the girls at Flat Out the best of luck in their campaign ,and if you want to join in thenVOTE HERE they would love your support

DINGaRINGs arrive at Infancy

The totally original DINGaRing range brings smiles to the faces of babies and adults alike. The natural wooden teething toy, luxuriously soft body and gentle rattle make it ideal for teething bubs and newborns. These quirky Aussies have a character of their own and make an ideal gift for those abroad.

Pop in store or on line to meet Betty the Butterfly, Emma the Owl and Keith the Koala.

The Infancy Team have been out shopping !


We have kept a rather low profile over the last week – more important tasks at hand!

We have just spent the last week trawling the trade fairs in search of the latest products for the Infancy stores. This is a task we take on twice a year and it is fun catching up with suppliers and seeing the new products they have coming through over the next twelve months.
I am very happy to report we have been spoilt for choice this time and there was an abundance of great new things as well as some of our long time favorites.
Here is a list of just a few… Mae wall stickers , Britt, Tutu’s , Graziela, Penny Scallan, Bluebird and Honey.. all of these fabulous items will be on their way in the next few weeks. So we will keep you posted!
With the new winter season fully in swing , we have warehoused all of the remaining summer stock, for those looking for a last minute bargain, check out the sale section at infancy.com.au for some amazing specials.

New Season Range


We’ve survived another frantic Infancy Summer Clearance Sale. Our loyal customers negotiated severe pram jam and bagged some serious bargains.

Despite the exhaustion we’ve jumped right into the new season. Collections from Miss Metalicus and Bebe have arrived. Boasting soft greys and lilacs as well as vibrant fuschia.

Freshbaked has also arrived, with more styles to come, girls leggings and tees and some great knits for boys.

Below is a sweet all in one and dress set by Bebe.

Infancy Summer Clearance Sale Starts Tomorrow!

Come into one of our stores this week a get a massive 50% off Summer Clothing!

Sale officially starts Thursday 1oth February and runs until Monday 14th February.
But be quick to get the best pick of sizes and styles.

Samples and Seconds $5
Selected Maternity 50% off
Selected Toys and Giftware 50% off
Selected Shoe Styles 50% off
While stocks last.

The Infancy Sale is only available in store. For those who aren’t able to make it in, we also have 30% off all Summer clothing on our online store until the 28th February.

Newtown Annandale
7 Wilson Street
Newtown NSW 2042
Australia
Phone: (02) 9565 2866
105 Booth Street
Annandale NSW 2038
Australia
Phone: (02) 9660 7992
Rozelle
584 Darling St
Rozelle NSW 2039
Australia
Phone: (02) 9555 5080

Sweet Summer


There are lots of exciting things happening at Infancy this week. For a start, Lil’ Fraser wraps are back in abundance, shown here in a striking display at our Annandale store.

Also Tortellini cushions, in a new range of bright and inspiring colours!


A last minute burst of Ouch Clothing, in fresh pinks and yellows has also arrived capping off the end of the summer season.

I must say I’m itching to see the seasons turn, despite the beautiful sunny days we’re having, as I’m busting to see the designs for the next season! That and all my plants are nearly dead from being burnt from sun up to sundown for a week.