‘Due’ Featured in this month’s Mother and Baby


In this month’s issue of Mother and Baby we have had some pieces from our Due Collection featured. This maternity collection is exclusive to Infancy and is a great range of basic clothing that complements beautifully, with our other maternity brands.

These Seraphine Jeans featured are available both in store and online. This week we will also be receiving directly from the UK , Seraphine’s latest release ‘Jeggings’ . An ever so comfortable legging that looks just like denim RRP $99.95

Infancy’s two piece Circus Set

WE LOVE YOU MUM


On Sunday the 9th of May it’s Mothers Day. A day to honor mother’s and motherhood and the positive contributions that they make to society. While all I am hoping for is a day of calm and quiet at home ( and perhaps the smallest of presents) , we have hand picked the best gift ideas for Mother’s Day available at our Infancy Stores. We Love You Mum!


Isoki Munch Cooler Bag $40.00



It’s a Wrap – Lil Fraser, Aden & Anais and Wrap Me Up

This week we’re featuring three of our very favourite wraps, to help soothe the tired baby. As every mum out there knows, there is no right or wrong way to wrap, except the one that works for you.A relatively new product on the market, Wrap Me Up, is one of those products that is so devilishly simple you wonder why no one thought of it before. Essentially, they have taken a sleeping bag, combined it with a wrap and created a sleeping wonder. However, the devil really is in the details. Two of my favourite details about this product is that you can wrap your baby with with arms up along side their head (so many mothers speak of their little ones punching their way out of wraps) and that they have designed it so you can clip them into the car through the wrap. Best of all, made from 100% jersey cotton, the Wrap Me Up is suitable for all year round. Available in Small, Medium and Large they are in-store and at our online store now, the perfect gift for the first time parent.

As far as muslin wraps go, Aden & Anais are our top pick. They are a lovely big 120cm x 120cm to keep even the most enthusiastic baby tucked in and are super-soft and delicate but extremely durable. Best of all the more you wash them (they can even go in the dryer) the softer they get. They are the ultimate in versatility, perfect for wrapping but also as a play mat, nursing cover, burp cloth and stroller shade. They come in a range of colours for boys and girls and are instock instore and online now. $49.95 for a pack of four.

Last but certainly not least, if you’ve been around a maternity hospital lately you’ve probably heard of the Lil Fraser wraps. Made of 100% jersey cotton and a lovely big 120cm x 120cm these wraps have developed a bit of a cult following. They didn’t invent the stretchy wrap but they are certainly a lovely incarnation of it. We stock them in a range of four different striped styles and they are in store now, (while they last – we’re forever running out) and online. $29.95 each.

Bluebird & Honey Winter 2010 Collection

The Bluebird and Honey brand is synonymous with cute, quirky design that brings a sense of play to children’s clothing and homewares and their Winter 2010 collection is no exception.

The infants collection features new animals; a cheeky monkey, a sweet bunny and a bashful panda in a range of 100% cotton long-sleeve all in ones, tees, coordinating leggings and wraps.
In addition to their signature denim reversible pinafores, the collection for bigger kids has expanded this season with the addition of smart navy cord overalls for toddler boys; and the launch of their new knit collection featuring blankets, hoodies, knit pinafores and hat & mitten sets.

Bluebird & Honey’s homewear and accessories range remains a vital part of the collection displaying some of their most whimsical designs in cushions, softies, brooches, charms and zip cases to ensure that there is someone for everyone from the very young to the young at heart.

Infancy has just freshly received their new collection for both our online and inner west stores and we have been just blown away by how lovely this season’s collection is. You can order now online or come and visit us in-store to see this lovely range.

Happy Easter from your Infancy Team!

We would all like to wish you a happy and safe Easter break.

Our three Inner West stores will be closed on Good Friday, Easter Sunday and Easter Monday, but will be open as usual on Saturday with our wrapping paper ready to go on for all those last minute easter gifts.
Our Online store is of course always open and is worth a visit because as a special easter treat we have some clearance bargains up at the moment in our sale section but stock is strictly limited so be quick, it is on a first in first served basis.